JCB is building global brand recognition by using world-famous Japanese characters in those markets with an interest in Japan. In Taiwan, Doraemon is the JCB character. Doraemon is popular across all age groups, and stickers featuring Doraemon greet customers in JCB shops and restaurants. In addition, there are JCB cards available to merchants with Hello Kitty and ONE PIECE designs and Japanese “lucky cat” figures. All are branded JCB and are helping build JCB brand recognition around the world.